For Swimmers, By Swimmers
We’re all about the water life, but we’re not about what pool water does to your hair, skin, and teeth. That’s why we made Sonochi— personal care for swimmers who need to bounce back after every dip.
Coming Soon in 2025
We’ve got you covered from head to toe, literally. Sonochi’s swimmer-specific care helps you tackle the damage chlorine leaves behind.
Revitalizing Shampoo
Bring your hair back to life with effective chlorine removal and intense moisturization.
Nourishing Conditioner
Restore the shine with deep hydration and UV protection that lasts.
Hydrating Body Wash
Cleanse, refresh, and protect your skin, with a long-lasting, fresh fragrance.
Super Whitening Toothpaste
Brighten your smile and reduce sensitivity after every swim.
Chlorine’s Not Your Friend
Chlorine strips it of its natural oils, leaving it dry and brittle.
Feeling irritation? Yep. Dehydration? Double yep.
Pool water can cause discoloration and sensitivity. Not fun.
Our Mission
Sonochi was born from the water, for those who live in it. We create clean, powerful care essentials that protect swimmers & bring out their best—no harsh stuff, just formulas that work. Thoughtfully crafted & sustainably sourced, our mission is to uplift the daily routines of athletes everywhere, helping them recover, recharge, & stay ready for what’s next.
Our Story
It all started in the pool. As swimmers, we know the drill—hair like straw, skin like sandpaper, & teeth that turn yellow. So, we set out to fix it. When we couldn’t find a solution, we decided to create one for the people who matter most to us—our team. Sonochi emerged from years of swimming, from daily practices to weekend swim meets. Founded by a group of college swimmers who get it, we’re making products to help all swimmers bounce back.
