Hi — I’m Zack, the founder of Sonochi! I’ve been swimming since I was seven years old, and the pool has shaped my life from competitive high school racing in Florida to swimming at the NCAA level in college. But like every swimmer, I dealt with the same problem for years — dry, itchy skin, damaged hair, and that chlorine smell that never fully goes away. I tried everything from swimmer brands to clean and luxury skincare, but nothing could remove chlorine and still be gentle. That’s when I realized swimmers deserved something better.
Where it all changed
A couple of years ago, my skin and hair hit a breaking point — so I went to Japan for a year abroad, and everything shifted. I discovered high-quality skincare made with clean, powerful ingredients, and within weeks my skin and hair felt healthier than ever. When I slowly started swimming again, the damage wasn’t nearly as bad — as long as I followed up with those better products. That’s when it clicked: clean ingredients worked, but they needed real chlorine-removing power too.
Built for life in the water
That idea became Sonochi. I worked with manufacturers in Japan and tested endlessly with swimmers to create formulas that gently remove chlorine while deeply hydrating and repairing skin and hair. With ingredients like peach leaf extract, honey, and yuzu, Sonochi keeps you fresh, moisturized, and confident — in and out of the pool. Because being a swimmer shouldn’t mean bad skin, damaged hair, or smelling like chlorine all day.